News Articles

Global buying network

Seminar 5 December: Connecting you with global buyers via

RDA Brisbane in conjunction with Chinadirect sourcing and Holding Redlich is pleased to invite you to attend Connecting you with global buyers via

This is a great opportunity to learn about the opportunities Alibaba offers for Queensland brands and exporters, and how you can take advantage of the boom in ecommerce to drive exports and connect with Chinese markets.

Ecommerce platforms can take your product to customers all over the world. Whether you’re just starting out or you’re an experienced e-seller wanting to boost your results, find out how you can go global.

Chinadirect sourcing is a multi-award winning company and is one of only two Australian global service partners of Alibaba is the world’s largest online and mobile commerce company.

More than 507 million mobile users connect through Alibaba’s China retail marketplaces each month.

Join experts from Alibaba and its Brisbane partner Lindy Chen from Chinadirect sourcing to learn how small to medium-sized businesses can access the Chinese market through the Alibaba ecosystem.

Date and time
Tuesday 5 December 2017
6:00pm - 8:30pm

Holding Redlich Office
Level 1, 300 Queen Street, Brisbane 4000 Australia

Seminar details

Registration opens — light refreshments provided

Welcome from Regional Development Australia Brisbane

Welcome from Holding Redlich

Alibaba Group Australia and New Zealand video

James Hudson: Welcome and overview of Alibaba Group ecosystem - opportunities for brands and exporters

Lindy Chen: B2B opportunities through

  • Connecting you with global buyers
  • Why use to export?
  • How to win and get buyers from
  • Case study

Audience Q&A


Your Presenters

James Hudson
Director of Corporate Affairs, Government Relations and Marketing, Alibaba Group (Australia and New Zealand)

Before joining Alibaba Group, James was the CEO of the Australia China Business Council’s NSW Branch, supporting member companies in their trade, investment and business engagement with China. Before that, he was CSIRO’s China and East Asia Adviser, guiding the organisation in its strategic partnerships and commercialisation and licensing activities with Asia.

James spent four years living, studying Chinese and working in Beijing. He speaks Mandarin and is a strong advocate for deeper relations with Asia and building Asia capability in Australia.

Lindy Chen
Managing Director, Chinadirect sourcing

ChinaDirect Sourcing was established 12 years ago by Lindy Chen, an entrepreneur with extensive knowledge of the Chinese market and a passion for international trade. Over the last decade, the company has reached many milestones.  In 2015, Lindy won the Stevie Award for Businesswoman of the Year as managing director of ChinaDirect.  This award giving body is one of the most prestigious in the region.ChinaDirect Sourcing has earned a reputation among Australian exporters for being a reliable assistance firm that can help them grow their business through exporting to China, is an Official Australian Global Service Partner for and provides ecommerce setup and operation for

Download invitation as PDF

Register here

Latest Articles